Merch Launch!

Fundraising for the Fight Against Childhood Hunger

We’ve got tees, totes, and more -- and 100% of the profits go directly to fighting childhood hunger in North Mississippi. Every purchase supports the communities we’re paddling for. We’ll have a longer update on paddling progress Monday, but fundraising the fight against childhood hunger is the heart of the trip. Thank you for your support donating and spreading the word!

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Behind the Branding

Every good team has a name, but we didn’t choose a name for our paddling team until about a month before leaving for the river. A few early contenders included “Paddle for Plenty,” “Headwaters to Home,” and “Fuel the Flow.” In the end, we polled friends and family and landed on River Runs Full. It felt like the right fit — river-related, hopeful, and grounded in our mission to raise funds for hungry kids.

After naming our expedition, we started roughing out different visual concepts. Our goal has always been to support local organizations in the towns we grew up in, so the design needed to speak to that. The initial concepts tested different shapes, playing with the idea of topographic lines and looking for ways to reflect the geography of home.

Early Versions of the RRF Logo

Once we decided to use the outline of the state of Mississippi itself, we had to choose which section of the river to highlight. We chose the section of the river near Greenville, Mississippi, because it lines up almost exactly with our hometowns of Grenada and Winona. It felt right to center the logo on the stretch of river closest to where we’re from.

Mississippi River Topography Near Greenville, MS

The in fill draws inspiration from soil survey maps. Soil is a layer of geography we often overlook, but it carries so much history — in its color, composition, and connection to place. In our part of Mississippi, you’ll find deep red clay soils, known as ultisols, which form over long periods in warm, humid climates where intense weathering leaches away nutrients, along with golden yellow loess, a fine, windblown silt deposited after the last Ice Age. These soils shape what grows, how people live, and what the land can offer.

Soil Survey Maps of Mississippi, 1917-1975

We want Mississippi to be a place of abundance and opportunity, where every child ends the day nourished and ready to thrive. Our final logo captures the spirit of our journey:

If this story resonates with you, please consider donating directly or checking out our merch. Wearing the design doesn’t just show local pride-- every purchase makes a real difference in the lives of Mississippi’s most vulnerable. The profits of every sale goes directly to fighting childhood hunger, fueling hope and growth for the kids who need it most.

Grab a bottle, tote, or tee today and join us in carrying this mission forward—because together, we can help build a Mississippi where every child thrives.